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SQL for Marketing

This interactive learning track is intended for current and aspiring marketing professionals. It equips you with essential SQL skills for analyzing and interpreting complex customer and campaign data.

42 free interactive coding challenges

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4

Interactive courses

50 h

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This learning track is designed specifically for marketing professionals, data analysts in the marketing field, and anyone looking to harness the power of SQL to drive marketing strategies and decisions. The SQL skills you learn from these interactive courses enable you to analyze marketing data, understand consumer behavior, and measure campaign effectiveness.

Why is SQL important for marketing?

SQL is an awesome tool for marketers to organize and analyze data about their customers. They can segment audiences based on preferences and behaviors (customer personas) to simplify targeted campaigns. They can also evaluate the performance of their strategies across various platforms and identify the activities that generate the highest returns. Marketers can then be well informed to make decisions on the most effective way to allocate their budget.

With SQL, marketers can anticipate trends and predict what customers may want next to give them a head start in planning. It also makes customer relationship management (CRM) systems better by offering a way to gain detailed insights into how customers interact and how to keep them engaged and loyal. SQL is a powerful tool to help marketers make smart, data-driven decisions.

Learn SQL for marketing with our learning track

The track has four courses:

  • SQL Basics: Learn SQL from scratch. Understand how databases are organized and how to create SQL queries.
  • Basic SQL Practice: Blog & Traffic Data: Discover how SQL data analysis enhances your understanding of customer behavior. Dive into realistic scenarios analyzing online blog performance.
  • Creating Basic SQL Reports: Transform data into actionable knowledge. Learn to aggregate, filter, and present data skillfully in comprehensive reports.
  • Customer Behavior Analysis in SQL: Dive into the dataset of a fictional online supermarket. Explore customer behavior and lifecycle stages like acquisition and churn with SQL. You master skills such as calculating registration and conversion rates, performing cohort analysis, and generating churn reports to uncover insights into customer dynamics.
  • Every course in this track has interactive exercises. For each exercise, you go through a short lesson and then tackle a task to test your understanding. With each code written and exercise completed, you develop your SQL skills and boost your confidence in your abilities.

    After you complete the “SQL for Marketing” learning track

    Next, be sure to explore and download our SQL for Data Analysis Cheat Sheet with the most frequently used SQL commands for data analysis.

    Achieving expertise takes practice, and SQL mastery is no exception. If you are looking to boost your SQL data analysis skills after completing the track, explore our targeted practice courses:

    What's in it for me?

    • The first step into SQL, even with little to no IT experience: Start with the fundamentals and seamlessly advance to complex data manipulation and analysis techniques.
    • Interactive SQL courses: Jump into four well-planned courses that give you a unique hands-on learning experience.
    • Real-world applications: Write real SQL queries you will use in your own projects, create insightful reports, and become confident in working with data.
    • Certificate of completion: Earn a certificate to showcase your expertise.
    • Hints and more: If you run into any challenges, feel free to use the provided exercise hints. You are also welcome to contact us at contact@learnsql.com for further help—we are always here to support you!

    Who should take this learning track?

    • Marketers looking to use data in their work.
    • Data analysts wanting to focus on marketing, business, or HR.
    • IT professionals in the marketing sector.
    • Business owners who need to assess marketing strategies and their outcomes.
    • SQL enthusiasts eager to explore data analytics in greater depth.

    Requirements

    • A web browser.
    • An internet connection.

    Start your journey with the "SQL for Marketing" track. Transform yourself into the marketing data expert you are destined to become!

    Track courses

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    Basic

    SQL Basics

    Start here if you’re new to SQL. Learn the basics of SQL, retrieve data from an SQL database and build simple reports.

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    141

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    Basic

    Basic SQL Practice: Blog & Traffic Data

    Master SQL with blog and web traffic data for a dog supply store. Dive into data analysis with these 141 interactive online exercises with a pet e-commerce blog database.

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    97

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    Advanced

    Creating Basic SQL Reports

    Teach yourself how to build basic SQL reports to track and analyze the performance of your metrics.

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    76

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    Advanced

    Customer Behavior Analysis in SQL

    Learn how to do customer behavior analysis in SQL and analyze the customer lifecycle.

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