Track
BasicThis interactive learning track is intended for current and aspiring marketing professionals. It equips you with essential SQL skills for analyzing and interpreting complex customer and campaign data.
42 free interactive coding challenges
This learning track is designed specifically for marketing professionals, data analysts in the marketing field, and anyone looking to harness the power of SQL to drive marketing strategies and decisions. The SQL skills you learn from these interactive courses enable you to analyze marketing data, understand consumer behavior, and measure campaign effectiveness.
SQL is an awesome tool for marketers to organize and analyze data about their customers. They can segment audiences based on preferences and behaviors (customer personas) to simplify targeted campaigns. They can also evaluate the performance of their strategies across various platforms and identify the activities that generate the highest returns. Marketers can then be well informed to make decisions on the most effective way to allocate their budget.
With SQL, marketers can anticipate trends and predict what customers may want next to give them a head start in planning. It also makes customer relationship management (CRM) systems better by offering a way to gain detailed insights into how customers interact and how to keep them engaged and loyal. SQL is a powerful tool to help marketers make smart, data-driven decisions.
The track has four courses:
Every course in this track has interactive exercises. For each exercise, you go through a short lesson and then tackle a task to test your understanding. With each code written and exercise completed, you develop your SQL skills and boost your confidence in your abilities.
Next, be sure to explore and download our SQL for Data Analysis Cheat Sheet with the most frequently used SQL commands for data analysis.
Achieving expertise takes practice, and SQL mastery is no exception. If you are looking to boost your SQL data analysis skills after completing the track, explore our targeted practice courses:
Start your journey with the "SQL for Marketing" track. Transform yourself into the marketing data expert you are destined to become!
Coding challenges
Start here if you’re new to SQL. Learn the basics of SQL, retrieve data from an SQL database and build simple reports.
Coding challenges
Master SQL with blog and web traffic data for a dog supply store. Dive into data analysis with these 141 interactive online exercises with a pet e-commerce blog database.
Coding challenges
Teach yourself how to build basic SQL reports to track and analyze the performance of your metrics.
Coding challenges
Learn how to do customer behavior analysis in SQL and analyze the customer lifecycle.