Course
AdvancedLearn how to do customer behavior analysis in PostgreSQL and analyze the customer lifecycle.
Empower your business decision-making. Learn how to analyze customer behavior and track lifecycle trends with PostgreSQL in 72 interactive exercises.
Discover how to dissect the behavior of your customers using SQL queries on a PostgreSQL database. In this interactive online course, we use a sample dataset from an online store that sells groceries and other everyday items.
Customers are essential for every business. So, a lot of effort goes into understanding how they behave. Modern businesses need data analysis of the sales funnel and customer behavior. Both sales and marketing departments must understand what customers do by following their steps until they make a purchase.
In this interactive online course, you learn to analyze acquisition, conversion, and sales in PostgreSQL, while taking your SQL knowledge to the next level. Many of our users say the same thing happens with their business sales!
Through 72 interactive exercises, you learn how to prepare different customer behavior reports in PostgreSQL. You learn how to look at customer behavior and the entire customer journey, from the first visit to turning someone into a buyer, making sales, and keeping track of the customer's intent to leave.
You'll learn:
CASE WHEN
to sort customers into categories you define.You need the basics of SQL to take full advantage of this course. You should know how to combine data from multiple tables with JOIN
and how to use WHERE
, GROUP BY
, ORDER BY
, and HAVING
clauses (we introduce these elements in our SQL Basics in PostgreSQL course.)
What you learn in our online course may be used in lots of different businesses like stores, insurance companies, subscription services, mobile apps, and more. So, you learn not just the theory but also skills that directly help you run your organization. You will know how to look at what customers do in a wide variety of scenarios.
Check out how our course works without any risk! The first few exercises are available as a free trial. Start learning today and don't give your competition a chance.
Course progress
Exercises completed
1.
Get to know the data model and discover how to analyze customer registration.
2.
Find out how to analyze customer conversion data and create conversion reports.
3.
Define "good customers" and learn ways to identify them.
4.
Find out how you can analyze customer churn.
5.
How much do you remember from this course?