Advanced Course
Customer Behavior Analysis in MySQL
Learn how to do customer behavior analysis in MySQL and analyze the customer lifecycle.
5.00
51 learners enrolled
Free trial Yes
Certificate of completion Yes
Time to complete 10 h
Coding challenges 71
Skills you will gain
- Track customer behavior throughout the sales funnel with MySQL.
- Examine customer acquisition with MySQL queries.
- Create customer conversion charts in MySQL.
- Perform an analysis of customer behavior during the sales process.
- Verify customer churn and retention using MySQL.
- Create SQL reports related to customer behavior using a MySQL database.
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Description
Enhance your SQL reporting skills with our course on customer behavior analysis in MySQL. Master the creation of impactful SQL reports that drive strategic marketing and customer lifecycle decisions.
Understanding how customers interact with your business is essential for successful marketing and sales strategies. This course gives you the tools to analyze customer behavior using SQL queries, enabling you to track acquisition, conversion, and retention phases in MySQL. You'll learn how to create detailed reports that support informed decision-making and foster business growth. Enroll today to transform your data into actionable insights and enhance your reporting capabilities.
This course is perfect for data analysts aiming to enhance their SQL skills to advance in their careers, marketing professionals who need data insights to optimize campaigns, and business intelligence specialists seeking actionable insights into customer behavior. Whether you're just starting out or looking to apply SQL skills to real-world scenarios, this course is tailored to meet your needs.
Before starting this course, you should understand the basics of SQL, including how to use SELECT, JOIN tables, and apply WHERE, GROUP BY, ORDER BY, and HAVING clauses. These concepts are covered in our SQL Basics in MySQL course.
This course is fully online and interactive. Each lesson includes a short explanation and a practical task so you can apply what you learn right away. You'll write SQL queries directly in your browser, with instant feedback to build your confidence. No software installation is needed—just a web browser and internet connection.
Throughout the course, we'll be working on a sample dataset of an online supermarket that sells groceries and other everyday products. You'll learn how to analyze customer behavior and the entire customer lifecycle, from acquisition, conversion, and sales up to customer churn. The skills you'll gain in this course are relevant across multiple industries, including retail, finance, and e-commerce. You'll be able to adapt your analysis to different business models, helping you understand customer behavior in specific, real-world situations.
In this course, you'll focus on practical skills that are often used in real-world data analysis with MySQL. You'll start by learning how to manipulate date and time functions to analyze registration trends over various periods and calculate the time to a customer's first order. You'll learn to use the CASE WHEN clause to create custom classifications and how to use them with GROUP BY and aggregate functions to compute summaries for the custom classes. This will give you more flexibility in how you structure your SQL queries. You’ll also practice managing complex reports and computing multiple metrics within a single query.
Upon completing the course, you'll earn a certificate of completion that you can add to your resume or share on social media to showcase your new skills.
In this course, you'll learn:
- How to find out registration rates in a given period of time in MySQL and how to compare registration rates between periods of time.
- What is conversion, how to compute conversion rates in MySQL for a given period of time, and how to compare conversion rates between periods of time.
- What a customer cohort is and how to analyze customer behavior in cohorts in MySQL.
- How to analyze customer activity in MySQL, including computing average time to first order and average time between orders.
- How to create custom customer classifications in MySQL using CASE WHEN.
- How to prepare customer conversion charts in MySQL.
- How to generate customer churn reports in MySQL.
What's in it for me?
- 71 interactive exercises. Learn at your own pace, from any location and at any time. Work through hands-on exercises to help you retain what you have learned so far.
- Certificate of completion. After you successfully finish all of the exercises in the online course, you'll receive a downloadable PDF certificate to showcase your accomplishment. You will be able to add it to your LinkedIn profile.
- Exercise hints. You can take advantage of ready-made hints for every exercise, or ask questions and share insights with other members of the community through the Discuss tab. You can also drop us a line, and we'll be more than happy to answer!
What Do You Need to Take This Course?
- A web browser.
- An internet connection.
- Basic knowledge of MySQL.
Learn How To:
- Examine customer acquisition in MySQL.
- Determine customer conversion in MySQL.
- Perform an analysis of customer behavior during the sales process in MySQL
- Verify customer churn and retention in MySQL.
- Create SQL reports related to customer behavior.
Who Should Take This Course?
- Analysts who know basic MySQL and want to use it for reporting.
- Business developers who wish to work with SQL.
- Professionals working in sales and marketing.
- Beginner data scientists.
- Anyone who knows SQL in theory and wants to use it in practice.
- Anyone who wants to perform an analysis of customer behavior.
Table of contents
Course progress 0%
Exercises completed 0/71
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Customer Registration
0/15Get to know the data model and discover how to analyze customer registration.
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Conversion Rates
0/20Find out how to analyze customer conversion data and create conversion reports.
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Customer Activity
0/18Define "good customers" and learn ways to identify them.
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Customer Churn
0/12Find out how you can analyze customer churn.
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Final Quiz
0/6How much do you remember from this course?
Get the Certificate of Competency in SQL
This certificate will confirm your practical SQL problem-solving skills
